Who would my audience be?

Social Group 

As my target audience are most likely going to be students, therefore they are in a fairly low social group. Due to the fact that some of them won't be earning money, and others will be at university. Obviously some of them will be in the middle or higher class, but it is likely that this will be small in comparison to the majority of the target audience. However the audience will most likely be from a family that is in a middle class, this is because the content and language of the magazine will attracts this audience.

Age

The age of the audience for my music magazine would be 16-25 years old. This magazine is for a young adult audience and as I previously said they will most likely be in education, I believe this because generally the acoustic and independent genre typically interest a older teenager/young adult. Looking at research and asking people between this age group; those that are interested in this style of music are in university, I think it's because they are able to go to see gigs. this  age group is therefore one that I believe works well with my magazine as they are attending sixth form or college and then going on to university.

Gender

Although when I first began and looked at my target audience I wanted it to not be gender specific. However I don't think that now, looking at my final product, it is unbiased toward either gender. In my opinion it leans towards more of a female audience. This is something I could therefore improve upon because looking at the National Readership Survey it show that more men buy music magazine like 'Q', 'NME' and 'Kerrang!' However it could therefore work in my favour as my product could be a music magazine that attracts more females than males, making it more successful.

Ethnicity

The ethnicity of audience for my music magazine is not specific, as any ethnicity could read it and not feel excluded. However looking at the typical person that listens to the genre, I would say generally they are of British origin, as are the artists of this genre (and my magazine). This is because it is a very British sound, like RnB is linked with USA, my genre seems to be British. So although the ethnicity of my audience does not seem important, it appears it was when knowing what images to include in the magazine.

Lifestyle

As I previously said, my audience are most likely to be in higher education. This highly effects their lifestyle, because of attending an university, they will probably be quite used to the night life and going to parties. Also they may have the time at weekends and evenings to attend music gigs in the student union or in clubs/bars around. This means they will be very interested in their music and not so much about celebrity gossip and they will like music from quite unknown artists that they would have seen at a gig.

Also, in addition to this a music impresarios could also be within the audience of a magazine. These are people who organise and maybe even fund music events. An example of this type of person would be Simon Cowell and Andrew Lloyd Webber. These may be looking at my magazine in order to find new artists for them to sign, and as I have already said acoustic may be increasing in popularity but there are not a great deal of artists that are signed to particular labels. Due to this the music companies may therefore be looking for these artists to fill the gap in their markets.

Overall this is the typical audience of my music magazine, however clearly there are going to be other people outside the general readership looking at the magazine, these people can be referred to as penumbra. These people will be reading the magazine because like in ideologies from 'Blumler and Brown' and 'McQuail' they could be reading it to fill time or as a diversion. Also the music impresarios are example of these penumbra.